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Advertising Calculator

Instructions:

  1. Input the cost components associated with a single advertising campaign.

  2. Input the number of prospects that your advertising campaign yields.

  3. Click the Calculate button.

Cost Components

Ad Development:     Includes concept design, photography, copywriting, film, etc. allocated over the useful life of the ad.
Ad Management:   Includes the manager's time spent organizing the campaign and working with the agency and advertiser to prepare the program.
Insertion Cost:     Media advertising fees.
Follow-up:     We allocate about 15 minutes of our sales rep's time per lead to make a phone call and forward a letter and brochure.  Don't forget the sales material and telephone expenses.  At a sales rep's hourly wage equivalent of $35 per hour plus another $1.25 for materials and telephone, 225 advertising inquiries would cost $2,250 to follow-up on.

Campaign Yield

Prospects:     We estimate that a third of your advertising inquiries will turn into viable prospects.

 

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