FleetLeads is a 
Havill & Company 
Service

About The FleetLeads Program

The origins of FleetLeads date back to 1996.  A major oil company was looking for a vendor to manage their B2B direct marketing program for fuel cards.  Because management embraced the concept of neighborhood marketing, they wanted a solution that would enable their extensive network of wholesalers and dealers to follow-up on national marketing campaigns at the local level.

Oil Express, an industry trade publication, recently wrote about the success of this strategy, calling our client the undisputed king of the refiner credit card realm.  Our client put it simply; it’s all about building long-term relationships.

Havill & Company was founded in 1986 as a full service B2B market research and management consulting firm.  It is an important distinction that FleetLeads is a marketing program that happens to incorporate computers, NOT a computer program that happens to incorporate marketing. 

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